Most frequent questions from founders and their teams:

  • I need a Brand book to bring everyone on the same page. But how do I start?

  • How do I define the right Marketing goals for my team?

  • I need help with creating a memorable brand!

  • I am not sure who is the right target audience for my product. How do I find out?

  • What is the best way to allocate my Marketing spend?

  • We're just starting. What capabilities should we build in internally, which can we outsource?

Let me help you next!

  • Do you:

    • lack in-house marketing expertise and require someone with a deep understanding of marketing strategies and tactics to lead your marketing efforts?

    • need assistance in scaling your marketing efforts and adapting strategies accordingly?

    • need a marketing leader to manage and guide their existing marketing team, temporarily?

    Add senior Marketing capabilities to your business with me as your Interim CMO or Fractional CMO.

  • Do you need help in

    • developing a clear and effective marketing strategy aligned with your business goals?

    • improving the return on investment (ROI) of your marketing campaigns and initiatives?

    • adapting to market changes and trends effectively?

    Advance your business and drive your Marketing and Strategy projects with my help as a Strategic Marketing Advisor.

  • Do you need

    • to train your teams and upgrade their marketing/ marketing leadership skills?

    • some objective perspective and fresh insights into your marketing challenges?

    • to invigorate your team with cutting-edge trends and proven strategies, sparking innovative ideas and boosting morale?

    Book me as a Trainer, Workshop facilitator, or Keynote speaker at your company event.

My main areas of expertise

Product Innovation

from white spot analysis, ideation, concept writing, innovation management process, P&L building.

Consumer & Brand Research

Consumer segmentation, consumer insights, shopper insights, focus groups, brand health tracking.

Marketing Strategy

Targeting. Persona Creation. Positioning. Goals setting.

Brand & Creative Strategy

Writing creative briefs, agency selection, packaging design, brand relaunch, brand design tool kit, brand trainings, POS communication, Brand partnership, brand architecture.

Marketing Planning & Execution

Marketing Mix optimization based on aligned KPIs. Pricing strategy. Campaign and Content Planning. Media Planning. Performance tracking and Measuring.

Teams Setup & Capabilities

Team Scaling, Team structures, Marketing hiring, In-house vs. external team setups, and Marketing coaching.